Flower bulb nursery W.W. van Haaster & Zn. is a family business located in the north of North – Holland. Wim van Haaster founded the company in 1946 when he started cultivating flower bulbs in Breezand. Now days the family business is being runned by the second and third generation: Ted and Robin.
Since 1946, flower bulb nursery W.W. van Haaster & Zn., is well known for the cultivation of a wide range of high quality bulbous plants and for their knowledge of their products. The company is operating on the professional market and their products and services are exclusively offered to the business to business market.
The core business activities of our nursery are the cultivation of bulbous plants, product & preparation development and the providing of customized preparation services of certain bulbous and tuberous plants for export and forcing companies.
Besides the cultivation of bulbous plants, product development is one of the core activities of our nursery. For the development of new, innovative and exclusive varieties of bulbous plants W.W. van Haaster & Zn collaborates with other companies in the sector to achieve better results.
For instance our participation in Markglory; this is a partnership with renowned hyacinth nurseries, trading / export en hyacinth forcing companies. The aim of this collaboration is to achieve new varieties of hyacinths which create more value for the consumer and the sector. Furthermore, we also are participant of Roselily®. Roselily® is a collaboration of a breeder, a purchasing and sales agency, cultivators and trading /export companies. Roselily® aims to achieve and acquire new varieties, cultivation and trading of double oriental lilies under the brand name Roselily®. Flower bulb nursery W.W. van Haaster & Zn. is also active in the product development of Dutch irises (Iricom). Iricom is a partnership as well. In this program we work together with two well known cultivation and trading companies of Dutch irises. Iricom focuses on developing and acquiring of Dutch irises for year around use by forcing companies inside the country and abroad. Longer shelve life and a broadening of the color range are two important topics in this program.
Flower bulb nursery W.W. van Haaster & Zn. also wants to think along and cooperate with her customers to achieve better results with bulbous en tuberous plants. That is why we nowadays can offer our customers two preparation services. Because of our product knowledge about tuberous an bulbous plants combined with new technologies, automation and a modern accommodation, we are able to provide our customers preparation services tailored for hyacinth bulbs and calla tubers. For the development of our new preparation methods, we work closely with cultivators, breeding companies, trading / export companies and a calla –intermediary.